✿ bloody confident 2024
Bloody Confident is an app designed to empower women to better understand and feel confident through each stage of their menstrual cycle. The project focuses on simplifying complex information into a format that is accessible, engaging, and easy to incorporate into everyday life.
The app covers body awareness, nutrition, mood tracking, community, and calendar integration, while also connecting with platforms like Spotify and messaging apps to create a seamless user experience.
Supported by a bold and light-hearted brand identity, the project also includes social media advertising, promotional posters, a feature video, and a written report.
✿ APP PREVIEW
A YouTube ad designed to promote Bloody Confident and highlight its core features and user experience.
✿ reports
Want to explore my process in more detail? Click the buttons below to view two PDF documents covering the development of Bloody Confident. The proposal focuses on initial research, planning, and early direction from semester one, while the report expands across the full project, with a deeper focus on the app’s purpose, target audience, and final design outcomes.