✿ BRAND COMMUNICATION 2023
For Brand Communication, I worked on two projects: Time Crunch and Pitango, both focused on developing design and marketing proposals within the food and retail space.
Time Crunch was developed in a group of three for Goodman Fielder, creating a new Ernest Adams bagged biscuit sub-brand for the New Zealand market. With Arnott’s Farmbake dominating the category, the project focused on research, brand positioning, and identifying a clear strategic direction through audience insight and market analysis.
Pitango was a project that explored brand strategy, audience research, and creative direction within a competitive retail environment. The focus was on strengthening brand communication and clearly defining the “why” behind the design decisions.
Both projects demonstrate my approach to combining research, strategy, and design to create clear and effective brand communication. The full proposals are available via the buttons below.